Privacy Policy

We may collect personal information in several ways, including when you visit our Site, fill out forms, register for lessons or events, or otherwise communicate with us. This information may include:

• Contact Information: such as name, email address, phone number, and, if voluntarily provided, physical address.

• Payment Information: processed via third-party providers (e.g., Stripe). We do not directly collect or store full credit/debit card details on our servers. WooCommerce may store partial billing details (e.g., billing address, last four digits of card) to facilitate order management, but full payment data is handled by our payment processors.

• Scheduling & Event Information: if you book appointments or events using WordPress Amelia, we may collect details necessary to manage your appointment (e.g., name, contact information, requested services).

• Program Enrollment Details: if you enroll in any youth or equestrian-related programs, we may request additional information such as date of birth, emergency contacts, or any relevant medical or special accommodations data.

• Email Lists: if you sign up for our email newsletters or event updates, we collect your email address and may store it with a third-party email service provider or plugin.

• Cookies & Usage Data: our Site uses cookies and similar technologies to improve user experience and analyze Site performance. This may include collecting your IP address, browser type, device information, and the pages you visit.

Additionally, we collect information offline via paper forms (e.g., waiver forms), and this information may be entered into our systems for record-keeping and administrative purposes.

We use the information we collect for various purposes, including:

1. To Provide Our Services: to process registrations, manage lessons or events, process orders or donations, and maintain your account if applicable.

2. Communication: to send you updates, confirmations, and administrative messages related to our services.

3. Marketing & Newsletters: to send you promotional materials, event announcements, or newsletters if you’ve opted in. You can unsubscribe at any time by following the link provided in each email or by contacting us.

4. Site Improvement: to understand how our Site is used, monitor performance, and enhance user experience (including via analytics tools).

5. Legal & Compliance: to comply with applicable legal obligations, respond to lawful requests, and protect our rights and interests (or those of our users and partners).

All online payments are processed by third-party processors such as Stripe. Silver Buckle does not store or have access to your full payment details. These third-party services handle your payment information in accordance with their own privacy policies. We encourage you to review Stripe’s Privacy Policy for more information on how they handle personal data.

We do not sell or rent your personal information to third parties. We may share information in the following circumstances:

• Service Providers: We may share information with third-party companies that perform services on our behalf (e.g., payment processors, email service providers, hosting providers). These providers are granted access to personal information only as necessary to perform their functions and are contractually obligated to maintain confidentiality.

• Sponsors & Partners: From time to time, we may partner with sponsors or affiliates to host events or offer related services. If data sharing with such partners is needed, we will do so only to the extent necessary and consistent with this Privacy Policy.

• Legal Obligations: We may disclose information to comply with applicable laws or respond to valid legal processes (e.g., subpoenas, court orders).

• Business Transactions: In the event of a merger, acquisition, or reorganization, your information may be transferred as permitted by law and/or contract.

Our Site uses cookies to remember your preferences, improve your experience, and analyze how our Site is used. These may include:

• Necessary Cookies: essential for the operation of our Site (e.g., to maintain your session).

• Analytics Cookies: to help us measure how users interact with our website.

• Third-Party Embeds: we may embed content from social media platforms such as Facebook. These platforms may place their own cookies or use similar tracking technologies when you interact with that embedded content.

You can control cookies through your browser settings; however, disabling cookies may affect functionality of the Site.

Silver Buckle offers programs for youth, including those under 13. However, our Site is not primarily directed to children under 13. In compliance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect personal information online from children under 13 without verifiable parental consent. If we become aware that we have collected personal information from a child under 13 without such consent, we will delete it. For questions about our youth enrollment or data collection regarding minors, please contact us at the email address below.

We retain personal information indefinitely, or as long as needed to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. You may request that we delete your information at any time, subject to any legal obligations requiring us to keep certain records.

• Access & Correction: You may request to access or correct your personal information in our records.

• Deletion: You may request deletion of your personal information. We will comply unless we have a lawful reason to retain the data (e.g., legal obligations).

• Opt-Out of Marketing: You may unsubscribe from marketing emails at any time by following the unsubscribe link in our emails or contacting us directly.

• Cookie Management: You can control cookies via your browser settings, though disabling cookies may affect Site functionality.

Please contact us at info@silverbuckleranch.org to make any of these requests or if you have questions about your rights.

We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of data transmission or storage is 100% secure. Please help protect your information by using strong passwords and safeguarding your devices.

Our Site may include links to, or embedded content from, third-party websites or services (e.g., Facebook). This Privacy Policy does not apply to those third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites or services you visit or interact with.

We also collect information via paper forms (e.g., waivers, event sign-ups). This information may be stored in our internal systems. We handle offline-collected information with the same level of care as data collected online.

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to periodically review this page for the latest information on our privacy practices.